https://www.westrhodes.com/contact daily 0.75 2020-06-19 https://www.westrhodes.com/home daily 1.0 2025-08-15 https://www.westrhodes.com/locked-portfolio daily 0.75 2020-06-16 https://www.westrhodes.com/about-me daily 0.75 2024-07-20 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592605972326-LV3G4DMXGMBQF414T4R5/westley-grilling.jpg Me - It's me, your next Product Design Leader! I want to be your next problem solver, and I’ll grill for the team. I have an extensive background in digital optimization, growth, user experience, digital design, mobile/responsive design, product design, e-commerce, and team/department management. I have experience across Fortune companies, start-ups, and two of the largest agency groups in the world. I have 17 years of experience designing solutions and 10 years leading teams of all sizes. Let’s connect on LinkedIn. https://www.westrhodes.com/sears-mobile daily 0.75 2020-09-17 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592790885962-4HW4F2YE728IV9X79PB0/m-pdp-base.jpg Sears Mobile PDP ~2015 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789670170-8113IFQ2K8JLVV1N321G/m_enterprise_list_view.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592791036660-ONTMUKIK3T7MA78YCXPF/m-pdp-base-color.jpg Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789670756-2UPDKWXBDPNGBHFRMWS2/m_enterprise_headers-text.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592791058733-876FLKPN7E29MCT49HBU/m-pdp-base-size.jpg Sears Mobile Select Size, but choosing a size with the color unavailable https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789670842-H5J10EHLQUTF3PCI08PX/m_enterprise_forms.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592791067952-80OFTSZ2KGR26L0VKCU7/m-pdp-base-color-soft-error.jpg Sears Mobile a soft error is shown, asking the user to select a new color. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789670921-CNE1ZGYCOWVUJ0F3M5LD/m_enterprise_colors.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789670701-SKNHPTXB5DX66KTJWUTM/m_enterprise_cards.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789670673-TYRC4543CL991N2D4XCQ/m_enterprise_buttons.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789671221-RH7UBH8XUMAE4M6E5N9I/m_enterprise_accordions.png Sears Mobile https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592789671423-1TUT4TQQC317VTPR687D/m_enterprise_modals.png Sears Mobile https://www.westrhodes.com/404 daily 0.75 2020-06-22 https://www.westrhodes.com/retail-redesign-planning daily 0.75 2024-07-20 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592340807618-JK2KM1UDA3L5B3Y6XIBZ/L-G-competitors-2048x504.png Ecomm Redesign Planning sample heuristic results page https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592340830417-YSHHMG4TR60WMAW2ZRQG/20140301_Trade-151_0124-copy.jpg Ecomm Redesign Planning https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1595220881198-FBUT8BX1EA6NDOO8K1XR/Screen+Shot+2020-07-19+at+23.53.08.png Ecomm Redesign Planning simplified flow: moving 3rd party to cart, item edit modal, 2 step w/confirmation https://www.westrhodes.com/sears-mobile-new daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592340830417-YSHHMG4TR60WMAW2ZRQG/20140301_Trade-151_0124-copy.jpg sears mobile (new layout) https://www.westrhodes.com/leadership daily 0.75 2024-07-17 https://www.westrhodes.com/portfolio daily 0.75 2020-06-22 https://www.westrhodes.com/portfolio/hearthstone monthly 0.5 2020-06-22 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592343379266-3QF282UM1WDHXGR9SEQC/Large+JPG-Aro+Ha_0380.jpg Public Portfolio - HearthStone - Newbie Zones. A consistent theme found across online communities for Hearthstone was, newbie help. If hearthstone’s homepage provided access to this information would players continue to return? https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592343767944-2GIZPEO5BXSULFLJ6SS0/hearthstone-streaming.jpg Public Portfolio - HearthStone - Streaming. Hearthstone could take advantage of it’s streamers by embedding the top streams or esports events. Or possibly teaming up with top streamers to promote tools and new site updates. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592342864727-Z1A44DOHJ64U9WSAE7L5/competitive-landscape.png Public Portfolio - HearthStone - Competitive Landscape. The results mostly revealed that the competitors were on par with Hearthstone’s homepage; this left us plenty of room to improve and hypothesize. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592346365484-E0213E5QNASR9G1H4KYF/Aro%2BHa_0387.jpg Public Portfolio - HearthStone - Phase 2, UX/Design With the research completed and clear problems to solve, I moved into designing 3 states of the hearthstone homepage. These explorations would showcase how the homepage would need to react and evolve to meet user demands. (present day control) https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592428875602-6BR57V1OFSFIOUM5Q7QV/hearthstone-active.jpg Public Portfolio - HearthStone https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592429471666-LZ44VEJ1DMDUT4OC0X7N/HearthStone_A-Watch-Live.jpg Public Portfolio - HearthStone https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592428746954-8MEFLJH5ZPRHW5QOWLOX/hearthstone-prospective.jpg Public Portfolio - HearthStone https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592428860731-2Z9EW8C46JXYPTMDR53Z/hearthstone-prospective.jpg Public Portfolio - HearthStone https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592429472333-Y5AS850USZ6CWQKV1VMT/HearthStone_P-R_Innkeepers.jpg Public Portfolio - HearthStone https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592430681571-X3UI1WDWO2LY86APQ0EG/HearthStone_A-Innkeepers-1.jpg Public Portfolio - HearthStone https://www.westrhodes.com/portfolio/sears monthly 0.5 2020-06-20 https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592532091358-GD1RE52AJ3DCQNO9EDO1/sears-warroom-wall.jpg Public Portfolio - Sears & Kmart We covered the walls in existing patterns, noting inconsistencies, element frequency, ADA issues, and more. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592533561662-SP0CJJ2IRZS24HAOOJRF/sears-icon-library.jpg Public Portfolio - Sears & Kmart - Icon Library Font This gave designers access to every icon in one place. We eliminated the need for multiple sprites, and reduced page load weight by 39kb. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592533973376-TM05B4VMSPAF28F6NVYR/NewFontSizes15-13.jpg Public Portfolio - Sears & Kmart - ADA - Fonts Our older visual styles had a base font size of 12, this was much too small for our older customers–a rather large percent. We introduced a base font size of 15px. After introducing this size, complaints of text being too small nearly vanished. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592534576536-L933YN8PSM4CN6K6E0IM/sears-buttons.jpg Public Portfolio - Sears & Kmart - Consistency Across Elements One major proponent of this system was consistency, we had stress test new design system additions across multiple colors and combinations. This included hover opacity percentages seen on these CTAs. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592535022055-MTXVC6RQZUYJLBOH2O6D/unviseral-padding-margins.jpg Public Portfolio - Sears & Kmart - Universal Padding Spacing options were limited to 3 sizes, 10, 14, 20. Common combinations of these sizes were eventually introduced to accommodate future designs as this system was constantly evolving. https://images.squarespace-cdn.com/content/v1/5ede51ade451f275e3c0bccb/1592535626381-X9HEXV04H774N0FHE9KC/sears-forms.jpg Public Portfolio - Sears & Kmart - Variation Testing We put our new visual systems through multiple user studies testing every “cool” form style available in 2015. What you see is the undefeated form champion.